Thursday 8 December 2011

Magazine Advert Analysis


This is the magazine advert for Gwen Stefani's music album 'Love. Angel. Music. Baby.' which was recorded in 2004. It was a huge success selling over seven million copies. The album also inspired the name for her future clothing line 'L.A.M.B.'
The songs on the album were inspired by the music from the 1980's. 
The main image which the audience is drawn to is the artist who is centre of the frame.
The image has been edited in terms of its brightness to create a dream-like picture and because Gwen is sitting what appears to be a royal throne holding a diamond crown and a royal scepter which could suggest an aspiration or dream of hers.
Typography is evident in the advert which is using the font to brand the artist. The unusual, glamourous font could represent Gwen's individuality and the regal colour of gold could represent wealth and good fortune. The artists name is in the largest font and the album title is approximately half the size of this.
The advert is targeted mainly at 16-24 year olds.
I believe this example of advertising and promoting an album cover to be very effective and I will suggest to my group adopting this style for our own digipak.
This is an enlarged version of the album cover previewed in the bottom left hand corner of the advert.


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