Album Advert Analysis

Here is the CD cover & advert for Lady Gaga’s album ‘The Fame Monster’. As you can see, the advert is very similar to the CD. This is effective as it makes the advert easily recognisable for people. The same image of Lady Gaga has been used in the cover as well as the advert. This reinforces that the advert is selling The Fame Monster rather than any other album. The general style of both advert & CD cover is very simple & plain. The use of only black & white makes them clear & eye catching as well as noticeable. Simple text has been used to make the artist name & album name stand out & easy to see, so there is no need to search for them. The advert has used to same font as well as the cross styled T to keep the advert & album cohesive. The T symbol is also a trademark for Lady Gaga so it’s an instant, recognisable feature that people will notice & associate with Lady Gaga. The advert has conformed to the conventions of album adverts as it has given a quote about the album from a magazine - “The defining pop star of 2009” – Rolling Stone. This is very common for album adverts as it encourages the viewer to buy the album as it has been given good feedback. It also contains images of the artist with the artists name & album name taking up a large proportion of the page. This makes the advert bold & eye catching. It makes it very obvious when showing what is being advertised in a simple way. It used the same font & image of Lady Gaga from the CD cover. This is done because if people have seen the CD they can instantly see what it is advertising & for people who have not seen the album, they have a basic idea of what the CD will look like if they choose to buy it. The advert also contains information about the CD including tracks on the album ‘Including Bad Romance & Telephone’. These are two very popular tracks that were featured in the music charts which are why they have been highlighted on the advert as it may encourage people to buy the album as it contains these very popular songs. It also states that it is ‘Now Available’, which clarifies for people that they can go out & buy the album right away. Overall, the advert uses many typical features of album adverts & is effective at advertising Lady Gaga’s album.