What have you learned from your audience feedback?
During the pre-production of our music video we created our target demographic. This is who we came up with:
"Alice; she is 19 years old & lives in Brentwood. She enjoys watching TV channels such as E4 & Sky Living. In relation to music channels, she watches Viva, 4music, Mtv, The Box & Smash Hits. Her favourite genre of music is Pop/Indie & Indie/Rock.
She typically reads fashion magazines, for example, Vogue, Elle and Look; she also has a Rolling Stones monthly subscription from the US, as she is extremely passionate about music. She also reads the film magazine, Empire.
Alice pursues lots of hobbies when she is not studying, for instance, spending time with friends & listening to music on her iPod or on radio stations, XFM, Capital FM & Radio 1. She also likes playing guitar, writing songs, and horse riding, jogging & going to festivals such as Virgin Festival & Reading Festival.
Her two favourite films are Juno & Twilight. Ellie Goulding is her best-loved artist & You Me At Six are her favourite band.
Shopping centers Alice goes to consist of Lakeside, Bluewater, Westfield & the West End. Her most commonly visited shops are Topshop, Urban Outfitters, River Island, Selfridges, All Saints & New Look, there are also many boutiques and vintage shops in London that she buys lots of her clothes from."
We thought that the artist that is quite similar to the one in our video was Ellie Goulding. Therefore our target market is very similar. Her target demographic is young females, aging from 13-24. This is who we were also trying to appeal to.
After looking at videos by Ellie Goulding we came up with a few ideas that we would like to use within our work. For example much of her work is set outdoors which again give the naturalistic look. She used lip-syncing throughout the majority of her videos, and although some of them showed a narrative they were mostly concept driven and performance based. We thought that by using some of the themes that Ellie Goulding used within her work we would be able to ensure that we would appeal to our target audience, as they were similar to hers. However we did not want our work to be compared to Ellie Goulding’s, as we wanted our work to be original.
There was variations within her videos, some were very simplistic, and some had quite a lot going on with CGI. Although I liked the look of her more complex videos, I preferred the more natural look for my music video and it would very much suit our chosen song more. This is why we chose Valentines Park, Ilford, in particular as the size of the park means that there are many areas of the park that look completely different, we thought that it was a very good location as it looks as if we had used various locations when really it was all in one place.
We also added a picture of ‘Alice’, therefore we wanted to costumes in the video to be things that she would choose to wear, and this will help her to relate to the artist. We chose outfits that were a bit quirky. We had her wearing a big fur coat with a short dress and holding an umbrella when wearing shorts, crop top and wooly hat. She was also walking bare foot around a bench. We wanted these outfits to be a bit different but we didn’t want them to take the attention away from what else was going on in the frame.
The theme of love and relationships, which runs through, our work is one that young people can relate to. That is why we chose to focus on this theme, as we wanted to use it to our advantage so that we could get the audience’s attention. We wanted the viewer to be able to sympathise with the artist. For example, if a young boy was the main artist of the video and he was talking about his relationships and our target audience was young females, they would not have been able to relate to how he was feeling or what he was going through. Therefore, as the artist in in the same gender/age group as the target audience, it makes it much easier for them to understand the message that was put out by the video.
By using certain camera shots, it helped the audience to understand how the artist was feeling which would help them connect with her. For example, we used high angle shots to show that she was feeling upset and confused.
The feedback we received on our final music video, digipak and magazine advert was very positive, which we were extremely pleased with.
Once we had nearly finished our music video we posted a draft on ‘YouTube’ for our peers and family to watch. This received very good feedback, and although we did get a few points of constructive criticism, we used this to make the final piece better.
The most common points we received were:
The first shot was good as it looked simple and pure
The first shot was good as it looked simple and pure
• The lighting in all of our shots were very good
• They don't like the angle looking down on her as they think it looks as though she is below the viewer.
• They think that we have understood the idea of the music well.
• They like the settings and think they match the genre of our song
• They think that it fits all the codes and conventions of the artist.
• Some lip syncing was off
• Good effects, enjoyed it
• Less of the squirrel shot
• Stop motion was really good
• Really liked the stop motion & the split screen. The locations were good & fitted well with the song
• Favourite part was the 'I Want My Money Back' bit (split screens)
• Do more relating visuals to lyrics
• Really good ideas, loved the beginning shot
• Fantastic, have managed to capture a constant atmosphere so far through the film & cover, keep it up with rest of the editing
• Excellent camera work, covers need developing & advert magazine needed, play with fonts.
• The different locations and costumes show how much work has gone into it
• Although the split screen isn’t perfect they thought it looked very good
• It makes them want to watch the full completed version
• Lighting is very natural looking
• Some shots were too long, of performer just singing.
We discussed all of the comments we received and were very pleased for the overall positive feedback. However, we took the negative feedback and made sure we corrected our video, as we wanted to make sure that it looked professional and was at the highest possible standard.
The feedback we got from the final digipak were:
• It matched the genre of music very well
• It meets the needs of the audience
• Recognisable if it was amongst other CD’s in a shop
• Unique to others they have seen
• Has a professional look to it
• Simple, but in a positive way as it gives all the information which is needed and still manages to look good
• The effects of the images is good, as it keeps to the animated feel to the digipak however shows the artist.
• The font matches the style of music and video well
The feedback from the magazine advert we received was:
• Professional looking
• Matches the branding of the digipak
• Compliments the whole product
• Would stand out if flicking through a magazine
• Shows the personality of the artist through the images
• Helps the audience to get familiar with the artist after looking at the advert very briefly
• Having the album on the advert will help the audience find it quicker when looking for it on a shelf
• Having the high star rating helps it to look professional
Check my multimedia evaluation website!!!
www.wix.com/maisielinnane/a2evaluation
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