Music Video Analysis

Buzzin – Mann Ft. 50 Cent

Released 2011-10-14

Label – D. Rec.or.d

The genre of this music video is hip-hop. Hip-hop has many characteristics, which are used in most videos, for example, there is rapping in hip-hop songs, as well as DJ scratching which both occur in this music video. Other conventions are male artists performing to the camera, sexualised woman dancing, males often wearing baggy styled clothing & displays of money, expensive cars, jewellery etc. This music strongly conforms to the content conventions of a hip-hop music video as we see all those things within the video. Finally, the style of hip-hop music videos include low angle shots of the male artist to make them seem powerful, editing that fits the pace of the music & the use of bright lighting to make the artist seem important & powerful. Yet again this is evident throughout Buzzin so it conforms to these conventions.

This is a low angle shot of 50 Cent, which makes him look powerful; this is a typical characteristic of hip-hop music videos.

Another typical convention of hip-hop videos is the use of sexualised women dancing with little clothes on. This also relates to Andrew Goodwin’s ‘Dancing in the Distraction Factory’ theory.  This music video contains the voyeurism of women, which occurs throughout the video. The women are seen as sexualised objects with the focus on how they look. This is extremely common in hip-hop music videos.

This is an image of 50 Cent wearing an expensive diamond chain. Yet again, this relates back to Andrew Goodwin’s theory as he is singing about having a diamond chain on his neck & at that point we see a clear shot of his chain, therefore the lyrics relate to the visuals. It is also another convention of hip-hop videos as he is singing about his expensive jewellery.

Here is another image of 50 Cent with money falling from the air. Again, the lyrics relate to the visuals as he is singing about money as it falls through the air. It also conforms to the content of hip-hop music videos as they often show money & sing about money.

Finally, here is a shot of Mann, as you can see he is wearing baggy styled clothing, another content convention of hip-hop music videos. To conclude, this music video as a strong example of the conventions of hip-hop music videos as it has contained all the typical characteristics within it.

Another point in Andrew Goodwin’s theory is that the record label demand lots of close ups of the artist throughout the video. This music video consists of mostly shots of 50 Cent & Mann throughout so it conforms to this point. Here are some photo examples of this – 

Finally, Andrew Goodwin’s theory states there is a relationship between the music & visuals. This is illustrated in this video as in the music the DJ scratches & we see an image of this.

This music video includes representations of young males within the music industry. They are stereotypically seen as only interested in making money & being powerful & showing their wealth by singing about them in the lyrics & images within the video. This music video is a clear example of the stereotypical way these people are.