I like this video because I really enjoy the way that whole video is telling a story. The whole video is a flashback using a little girl to play her however she is in many of the scenes playing teacher, caretaker etc.
She uses costumes to show who the characters are suppose to be. For example she uses a young girl with a hairstyle similar to hers now, dressed in black clothes. What young Jessie J is wearing compare to the other girls is complete opposite, the other girls in the video were dressed pretty in pink to show them as stereotypical young girls. They are supposed to be the 'popular kids', and the bullies. It is also there to show how Jessie did not fit in at school and how different she was to everybody else.
The top that the young Jessie J is wearing says ‘u r boring’, this is related to what is going on in the scene, because you get a clear shot of the top once she has stormed out of the classroom and lashing out, it is telling the viewers that she was bored of what she was having to go through and was going to do something about it, and this was said without it being said, this is an example of very good use of costume to help the viewer understand what is going on.
I really like the way that she has used this song to tell a story that is obviously close to her heart and very personal and the way that she used her horrible experience and looked at the positive by saying 'Who's laughing now?'
The flashback scenes are set in a school, and you also see Jessie J singing in a classroom, this is her revisiting the memory literally as well as revisiting it mentally by writing and singing this song.
The school is an environment that everybody can relate to and also many viewers will be able to relate to her story of not fitted in, her lyrics and her body language show how she is trying to let the viewers know that they can do the same as her.
This video uses many different camera angles and they all have a reason why. Close-ups are used so you can see the expression of the person in shot, this will give viewers an idea of how they are feeling and be able to relate to them.
Long shots and panning shots are used to show the viewer what is going on in the whole scene; this makes the viewer feel like they are there because they can see everything that is going on.
The props used when young Jessie J goes into the school hall and wrecks everything and very clever. They look like they have been set up for a play, however they represent Jessie J in the later life with the cameras, Hollywood hills etc. Also young Jessie J is looking into the fake camera; this again represents Jessie J’s career after leaving school.
Towards the end of the video it shows young Jessie J going back into the classroom and spraying them all with a fire extinguisher. This represents what she thought about them.
There is also a scene towards the end when young Jessie J is singing with a lot of people behind her also singing. This represents her life now, which is that everybody wants to be her friend and everybody is singing along to her songs.
At the end of the video, the viewers are shown young Jessie J and Jessie J sitting together with their arms around each other, this shows the audience how Jessie J feels about her young self, that she is happy with the way she was.
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